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Advertising still works: reeled in by Plusnet
Our broadband/phone/TV provider, Virgin Media (might as well name and shame them), were driving us up the wall, so we decided it was time to switch. As soon as I spoke to my wife about it, I threw...
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Warehouse?
So I saw this on the front of the Metro: a fairly innocuous ad, touting the latest Iceland deal. Nothing really caught my eye until I got to the bottom right-hand corner: ‘the food WAREHOUSE’ 1. Since...
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Little touches
Sometimes, the best creative ideas don’t involve layers of complexity or clever references to popular culture – sometimes they’re just a case of looking at something differently and adding a little...
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Dominic Cummings: The Ultimate Communicator
Election 2019. ‘For the many not the few’. Six words. It didn’t cut through. Labour got trounced. ‘A programme of radical social change.’ Also six words. Long, complicated, and waffley. It also didn’t...
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Lessons from the Yeti
We’ve all – I assume – heard of the Yeti. But have you ever questioned how or why? Think about it. We all know he’s big. We know he lives on/around Mount Everest. We know he stands on two feet. We know...
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Who needs advertising?
I was eating a pack of Monster Munch yesterday and a thought struck me: when was the last time I saw an ad for them? I had to check, and the answer was way back in 1994: 26 years ago. Despite this,...
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Books – essential
I watched The Book Thief for the first time last night. If you’ve not seen it, it’s well worth a watch. The basic premise is that it starts off with a little girl who can’t read, and, by the end of the...
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Inspiration: it’s still possible
Experienced designer and all-round good bloke Raymond Patmore posted about finding inspiration, earlier today. It got me thinking. For a designer, inspiration is essential. It’s impossible to come up...
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Battle of the Caterpillars
So, it’s surely escaped no one’s attention that an uppity Marks and Spencer (hereafter M & S) have got themselves in a right tizz over Aldi’s interpretation of their famous caterplillar cake,...
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McDonald’s – Masters of Spin
If I have to hear one more time that McDonald’s coffee is made from ‘freshly ground Arabica beans’, I’ll take an axe to my head! Okay, a bit extreme, but there’s only so many times I can hear it, and...
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